SimpliFed Secures $4M to Scale Virtual Maternal Care Platform

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SimpliFed, an Ithaca-based virtual maternal care company, successfully secured $4 million in new funding from investors including Morningside and The Artemis Fund. This capital will be used by the company to implement and scale its updated Maternal Health Operating System (mOS). The platform is technically advanced, featuring multitenancy white-labeling capabilities, over 90 APIs, and crucial SMART on FHIR compatibility for integration with major EMR systems like Epic, eCW, and Athena. SimpliFed's longitudinal care model focuses specifically on baby feeding support throughout pregnancy and postpartum. The company serves over 300 health systems, independent practices, and health plans. Its reported outcomes show that 87% of patients continue breastfeeding at 3 months, significantly higher than the national average of 69%. Furthermore, 92% of users report reduced stress and anxiety regarding baby feeding. The expansion includes virtual high-risk monitoring and mental health screening, connecting to maternal mental healthcare providers. The company emphasizes that addressing parent well-being is deeply connected to baby feeding but often treated in silos. By leveraging technology and its comprehensive care model, SimpliFed aims to reshape maternal health by expanding access and delivering measurable results, thereby alleviating strain on the overall healthcare system.